Partner Program Manager

A key component and driver of all of The Raffoni Group’s CEO programs is the ability to connect CEOs to each other and to resources in meaningful, relevant ways. The intent of our Partner Program is to build a network of trusted professional service providers who offer resources to our member CEOs, while also referring quality CEOs in their network to the program.

The primary role of the Partner Program Director is to work with the Raffoni Group Team to:

  • Identify and develop mutually beneficial relationships with a select set of target regional professional service providers who share similar business values, clients, and goals.  

  • Collaborate with partners to create meaningful experiences for CEO clients, consisting primarily of invite-only CEO events, with an emphasis on peer-to-peer learning and purposeful connections.  These events will result in demo-ing our CEO Collective Program, providing Branding value to the partners and ultimately in the development of more joint CEO clients.

  • Own and direct the marketing activities, coordination and success of the overall Partner Program, as well as associated activities, including all events.   

  • Build a successful lead generation engine for prospect CEOs by nurturing and developing this channel.   Lead gen will emerge through both Partner introductions and through successful events.

  • Scale the program by adding newly qualified partners and growing existing relationships, leading to year-over-year results for both The Raffoni Group and partners.

  • Manage the Partner Program as a business development channel while meeting agreed upon sales activity metrics including the number of signed Preferred Partners, quality events, qualified leads,  new clients generated, and partner satisfaction with the program.


Key responsibilities include:

  • Business development/channel management: Identifying, meeting with, and building relationships with target partners in a business development capacity.

  • Lead generation: Working with partners to create successful events that result in leads for the Raffoni Group.

  • Event management: Planning and running successful joint partner events and other related activities to meet mutual goals.

  • Sales process management: Working with inside sales admin & CEO to ensure repeatable sales process with measurable results.

 

Success is defined by:

  • Proper positioning of our Partner Program consistent with our brand intent.

  • Partner relationships that result in meeting defined success criteria, including but not limited to preferred partners signed, referrals, leads generated, successful events, partner “wins,” partner satisfaction, partner commitment, and the creation of relevant, meaningful experiences that bring value to our CEO member network.

  • New CEO member referrals resulting in new CEO members/clients.

  • The creation of a proven, repetitive channel process.

 

Required experience:

  • Past success in developing and launching a channel program with similar attributes.

  • Proven sales competency and ability to influence at all levels.

  • Event development and management experience.

  • Metrics/process orientation and sales process management experience (ideally within Salesforce)

 

Required personal attributes:

  • Belief in our business mission.

  • Alignment with our core values around client advocacy, team support, personal growth that includes boldness, transparency, ownership, life-balance, and the importance of good humor.

  • Eagerness to work with a small, virtual boutique professional services firm focused on growth.

  • Self-driven with high energy and a desire to work in a faced paced, transparent, collaborative organization.

  • Exceptional written and verbal communication skills.


To apply, please send resume and cover letter to Christa Benjamin at cbenjamin@raffonigroup.com