By Melissa Raffoni, CEO, The Raffoni Group
The year is coming to a close. Your offsite is over, the new goals are set, and the budget is finally done. Now it’s time to execute!
CEOs, before you head into the new year with your leadership team and plan in place, reflect on the topics below to be fully locked and loaded for a successful year of business.
Closely examine financial results and trends. Now that the results are in (or close to it), look back and see if your team’s actual performance met budgeted expectations, especially in areas that may not be typically measured, such as customer mix, sales growth for selected products or services, and ROI. A few key slides are in order to plot the trends over time
Ensure that your team’s SWOT has a real external view. A solid SWOT lists externally driven opportunities that include macro trends such as shifts in the market, customer needs, competitors and regulations. Not a list of “this product” or “that market” or the opportunity to "improve on our internal weaknesses." To be effective, your list needs to be comprised of a concise evaluation of each area.
Grade the goals from last year. List the goals from 2015 and grade them A, B, C, D and even F, followed with a narrative of what was done well and not so well. Warren Buffet does a nice job of this in the Berkshire Hathaway annual report in the section entitled, “The Year at Berkshire.” Refer to the defined success metrics and the original words of the goal—did you make progress against the goal as defined by the team last year?
Ask if last year’s goals were truly strategic? Goals including hitting your numbers, taking care of your customers, investing in great talent aren’t strategic. Are your strategic goals really strategic or just “business as usual”? Will the goals drive true strategic change aimed at increasing the value and position of the company?
Refer back to your three-year business direction. Are you on track? In our methodology, we call this the long-term direction. In our Strategic Leaders presentation we illustrate in a single slide a three-year forecast of CEO financials, what you sell, to whom you sell it, and your key differentiator. Is it the same as what you laid out last year? Did you execute on the plan?
Take a hard look at your C-suite and organizational structure. Is it set up to support the organization for the future? Do you have the right seats on the bus and do you have the right people in the rights seats? CEO success is strongly linked to the capability of the supporting team.
Have your team answer the question, “What did our leadership team do well and not so well?” and review their responses. Probe on areas such as meeting management, problem-solving, decision-making, collaboration, open/honest/direct communication, humor, follow through, commitment, understanding of the business, clear accountability, inter-departmental collaboration, adequate time “on” vs. “in” the business,
Have your team answer the question, “How well is the organization (underneath executive leadership) aligned?” and review their answers. Probe on questions regarding the alignment and involvement of the organization in achieving the company’s strategic objectives and goals. Find out if employees understand the relevant strategic priorities, if they are committed and involved in helping to execute the goals, and if they see where they are relevant in the organization.
List the critical success factors for your leadership team for this past year. Ask yourself if they were truly integral to your success and then, raise the bar for the upcoming year.
A CEO presentation with the findings these questions uncover is an important part of getting the whole team onboard with the vision for the upcoming year.
Want more information on how to build an effective CEO presentation to share with your team? Contact us to get our CEO Presentation guidelines for annual offsite strategic Planning. We are happy to share.
Here's to a successful and prosperous 2019!
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