By Melissa Raffoni, CEO, The Raffoni Group
I travel for pleasure a lot more than most Americans. Some say I'm spoiled. I explain to them, "It's my thing." The fact of the matter is, I get a lot out of it and when I don't do it, it shows.
An important note before we move forward: Traveling for pleasure is not the same as traveling for business, even if you are going somewhere international or new. The type of travel I'm encouraging here takes you completely out of your regular patterns and most definitely out of work mode. I do very little work while abroad, and often times none at all, but some of my very best business clarity comes when I'm traveling.
Here are six reasons why I believe traveling for pleasure makes us better CEOs:
1) It forces the practice of being present and in the moment. If you travel to a far away land and do active, new things once you arrive you are forced to be present. CEOs are rarely in the present. They aren't living in the moment, because their nature is to think ahead, to have vision, to anticipate problems, and to plan. When you are figuring out how to speak Japanese to find a temple on the streets of Kyoto, there is little time to think about plausible new pricing strategies. You are present.
2) It challenges your thinking paradigms and potentially opens your eyes to new business ideas and insights. CEOs analyze. It's what they do. What's the effect of people working different hours? How do labor laws impact culture? What can we learn from the aggressive carpet dealer in Turkey about good old closing strategies? Why aren't there yogurt shops on every corner in Spain? Who knows, you may find a great new business idea, it happens all the time! Since the process is not forced, what you often get are insights that are hard to uncover when you work with the same people in the same environment, day after day.
3) It allows you to slow down without guilt. Look, if you just summited Mount Kilimanjaro or trekked across the Sahara desert or volunteered in Haiti, trust me, you won't think, "Damn, I'm behind on my email." It will help you reset your mind, body and dare I say, soul's, pace. Even if only temporarily: it's worth it.
4) It pulls you out of the race, allows you to mix with the rest of the population and reflect. Most of the word is not focused on driving strategic goals and metrics. They are living day-by-day and simply. While it might not be my DNA to live this way, being around others who do sure as hell makes me rethink my life, relationships and how I spend my time. I'm always grateful for the level-setting I find from from jumping out of "the race" for a bit.
5) It makes you more educated, worldly and relationship savvy. Travel touches on history, sociology, economics, art, religion, math and science. It's applied learning. Doing business in China suddenly becomes more realistic after you've visited and experienced the culture. Also, not surprisingly, as a result of your global education, you'll be better able to communicate and connect with people in most all situations.
6) You'll learn how to travel often and NOT break the bank. If you travel for pleasure often enough, you'll realize you don't have to spend $20,000 to have an amazing trip. My combined airline fare for a recent trip to Tokyo with my daughter was under $1500 for both of us and our AirBnB apartment was about $100 per night. Day-to-day living was about the same as I would spend at home. We don't fly business class or stay in all 5-star hotels. We travel and absorb the culture. It takes a bit of research, but if you're willing to sacrifice a few high-end consumer products or double up on work hours pre-or post-trip, it's totally doable.
A dear friend of mine who is an exec for a major global consulting firm in Madrid, annually organizes a four-week trip for a group of 10-20 of her friends and their families to some far off adventure during August when Spain shuts down for holiday.
She explains, "Let's face it, what we remember, laugh about and cherish the most are the traveling holidays and memories that come with them." I couldn't agree with her more.
Coming off of summer, I'm sure some of you traveled. Go anywhere interesting? How did it make you a better CEO? Please leave a comment below or send me an email at email@example.com and we'll post it for you!